Cost of Printing Brochures

Brochure printing costs can sometimes be demanding for any business. The need to print brochures has not declined. The rise of internet marketing and advertising and an increasingly eco conscious world has not diminished the value of a well-made brochure. Businesses understand full well what a well-made brochure can do in helping sales and in establishing a business' identity.

There are certain ways to reduce the cost of printing brochures, be it in a small or large volume. However, there are also things that should never ever be decided on solely by price. Below is a list of things to take note of when considering the costs for printing brochures.

Decide between using an offset or digital printing service

Both digital and offset printing have their own set of advantages that people need to be aware of. Knowing which of these to choose is all about understanding how much they can cost.

Offset printing is basically the old school way of printing brochures in large quantities. Offset printing is still viable even today, especially in high numbers. However, the cost efficiency of offset printing can only be taken advantage of during high volume printing. The high front-end cost of using an offset printing service is quite expensive.

Digital printing services can drive brochure printing costs downward, especially if the required number of prints is small. Digital prints do not have a high startup cost like offset printing services do. Although some would argue that the quality of digital prints aren't on the same level as an offset printer; the difference between the two is barely noticeable to most people.

So basically, if the brochures number into the thousands then use offset printing, anything else lower than that means that a digital printer is a more cost effective way to go.

Use the right kind of printing material

There are so many ways to set a brochure apart from the rest of the competition. Some businesses prefer to make their brochures from exotic materials. Digital printing offers a lot of ways to make use of different kinds of printing materials. However, the problem with such an option is that they are often more expensive than simply going with stock paper.

Those who are on a tight budget will want to consider either a 80lb stock paper or a 100lb stock paper. The 80lb stock paper is slightly cheaper than the 10llb stock paper. However, the 100lb stock paper is noticeably heavier and thicker. The weight gives it a high quality feel while the thickness prevents the brochure from being seen through by the reader.

Find a printing service provider that does more than just print

There are a lot of printing services out there who try to outdo one another. The competition is fierce, which is why some printers have taken the extreme measure of including free services to complement their printing. Some deliver the print for free, others offer free design services, and others even offer a combination of both. One of the best ways to drive brochure printing costs down, is to make sure that the printing service will throw in a couple of freebies.

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