Designing 11 x 17 brochures and Every Door Direct Mail

Brochures are a vital part of any advertising process. They are available in a variety of sizes, shapes and types. There are very small sized brochures and from the other side there are very large brochures. Most of them are three folded or two folded. One of the larger sizes of brochures is 11 x 17 brochures.

The fact is that with EVERY DOOR DIRECT MAIL retail, your mail pieces are left at the regular retail mail counter. with EVERY DOOR DIRECT MAIL Retail you are able to leave you mail pieces in the post offices that have the same zip code as the mailing routes you chose. On the web site of USPS, you will be able to see and to choose the mailing routes where your promotional material should be left. One mailing route has around 500 households. This way it will be much easier or you to calculate how many mailing pieces you need to make and therefore calculate the overall postal service rates, knowing that for one mail piece you will have to pay only 14.2 cents.

There are two different types of brochures that can be made in one print company. Which one you will opt for will depend on your personal or business needs. The first ones are very simple and folded brochures, kind of brochures that you are used to seeing almost every day in offices, stations, hospitals, etc. Such brochures are normally made on an A4 size of paper and are folded three times, and this is why they are called three fold brochures. Three fold 11 x 17 brochures consist of six panels from which three are on the front and three are on the back of the paper. Such divided panels can be used each for different information or image.

Good quality 11 x 17 brochures need to contain important information about the company such as addresses, phone numbers, logo, location/map, email, web site, testimonials, awards, and anything that a potential client might find useful and that could attract the attention of the audiences. Brochures made this way are handed out on the street, left at places where people can see them and take them, or they are simply mailed to different addresses.

Except for these simple 11 x 17 brochures there are as well brochures in a shape of booklet which are divided into large number of panels. Such brochures are usually made when a company wants to share more in-depth information such as for example new ideas, expansion plans, yearly profits and similar. Large companies should definitely use and have such kind of brochures as well.

When creating successful 11 x 17 brochures printing, there are some rules about what should go on each panel, if we are talking about three fold brochures. For example, the front side should always be reserved for the logo with a catchy headline that will definitely catch the attention of the readers. You can rather opt for a slogan and not a simple headline, but the truth is that the hardest thing is to make a brochure in the way that the potential client will want to open it and read it.

The last panel of 11 x 17 brochures should always contain important information about the company. The middle panels will depend mostly on your personal and business taste, but here are some tips on how you can try to attract customers in the way that they read your brochure from the beginning until the end – be persuasive, try to put yourself into customers shoes, include positive information about your company such as awards or testimonials, try not to be too boring and include enough high quality images and catchy lines. For more Every Door Direct Mail products and Mailing Flyers, please visit Hot Prints USA.

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