EDDM is a very simple and easy program that is able to simplify the mailing efforts of many marketers all over the US. EDDM stands for Every Door Direct Mail and the best thing is that you don’t even need addresses. A fact is that the USPS (United States Postal Service) allows you to reach anyone’s home in a neighborhood without necessary street addresses or names. This way, your business can save a lot of money from printing specific names and addresses to mail pieces (postcards, catalogues, brochures, etc), and can at the same time gain a lot of new customers. Complete article may be found at the EDDM printing zone.
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This is a great overview of how EDDM simplifies direct mail marketing. Being able to reach entire neighborhoods without needing specific address lists not only cuts costs but also broadens reach in a very efficient way. At Mail Pros USA, we often recommend EDDM for local businesses looking to increase visibility—using vibrant postcards or brochures that capture attention, combined with tracking features like promo codes or landing pages to measure responses. This blend of reach, cost-effectiveness, and trackability makes EDDM a strong option.
ReplyDeleteGreat explanation of how EDDM simplifies direct mail campaigns! By removing the need for individual address lists, businesses can save both time and money while still reaching broad local audiences. At Laguna Digital, we help clients take advantage of EDDM by designing eye-catching postcards and ensuring mail pieces meet all USPS requirements, so their campaign looks professional and is delivered reliably.
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