How can you reduce the cost of printing brochures and at the same time still maintain quality? First of all, you should settle for just the usual paper used in making brochures. Of course you should go beyond bond paper, but don't use fancier paper than necessary. The size and the folding style of the brochures also matter. Go for standard-sized brochures; you don't have to increase their sizes if doing so will add only a small amount of promotional impact. You can also select the more usual types of folds, such as the half-fold (the simplest) or the tri-fold instead of choosing fancier folds.
Orignal From: Printing Brochures in a Low-Cost Manner: Why and How
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